“We plant one for every employee,” Birzon says. Over the past five years, nearly 5,000 trees have been planted and, this year, Snooze plans on planting 2,100 more. Trees are planted on the Guatemalan farm where Snooze sources its coffee beans. The last part of community outreach-and a celebration of the company’s growth-happens each year on Earth Day. “People really do care about these things and they want to belong and believe in something bigger than themselves,” Birzon says. This strategy has led to higher retention rates and higher interest, as well as more applications, Birzon says, when Snooze hits a new market. “It's really important that they're working for something bigger than themselves and being able to volunteer, being able to have a choice in the charity to which we're donating or they're donating not just money, but their time and being involved is pretty important.” “The millennials that make up the majority of our workforce, they care about more than just a paycheck,” he says. On April 11, Snooze employees went out and volunteered.īirzon has found that new employees-especially millennials-want their jobs to have purpose. Snooze’s annual pancake day took place a few weeks ago and the company raised $47,000 in a single day for community gardens. The community gardens program, for instance, allows employees to get involved and donate their time instead of just money. It’s one thing to write a check to a charity, he says, it’s another to have a tangible volunteering program where employees can make an actionable difference. Things like composting and recycling, and alternative modes of transportation, such as riding a bike instead of driving to work.īirzon wants employees to take what they’ve learned at the restaurant and bring it into the communities where Snooze opens. Through the “12 Months of Green” program, Snooze employees are exposed to sustainable in-house practices they can bring into their everyday life. “We're joining and giving back to our neighbors. “We’re not just opening [restaurants,” Birzon says. The company motto, “Breakfast, but different” touches all aspects of the brand, from food and service to sustainability. Snooze’s connection to customers extends beyond the four walls of its restaurants. When we go into communities we’re not opening a restaurant in the community. “We realize that we are a chain, but the best compliment we can ever get is when people are surprised to find out that an individual Snooze is not the only one in existence. The biggest endorsement the brand receives, he says, is when guests realize it’s actually part of a bigger brand. Eatery opens in a new market, CEO David Birzon wants the restaurant to become a part of the community’s fabric instead of just another breakfast chain. See below for more on teenagers and the science of sleep.When Snooze, an A.M. Are students happier? More engaged with school? Are we seeing less negative behavior or depression?"Īnd most important, says Tofig, "are they not falling asleep in first period?" "The ultimate decision by the board was a compromise," says spokesman Dana Tofig, noting that parents wanted schools to start even later, and that changing bus schedules for 90,000 students this fall is going to be a huge task.Īs for the benefits? "I think a lot of it will have to do with what our students tell us. It recently voted to start classes 20 minutes later in middle and high school, and 10 minutes later in elementary school. In Montgomery County, Maryland, the school board has been debating this issue for years. In Louisiana the average school start time was 7:40 a.m. Of 42 states studied, only North Dakota, Mississippi and Wyoming had schools that started at 8:30 or later. The CDC found that five out of six schools started before 8:30 a.m. It can even be a contributing factor to car crashes for young drivers. And that can lead in turn to obesity, depression, smoking, drinking, and lower grades. Wheaton says that other research suggests nearly two-thirds of young people are seriously sleep deprived. The goal is to accommodate the "natural sleep rhythms" of teenagers. Last year the American Academy of Pediatrics recommended that middle and high schools start no earlier than 8:30 a.m. The study surveyed the start times of 8000 middle and high schools across the country.
"If a kid is in first period when they should still be asleep, how much are they really learning?"Īnne Wheaton is an epidemiologist and the lead author ofĪ new study published by the Centers for Disease Control and Prevention.
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